Welcome

We are LIVE!

After a lot of work, I have finally launched UrbanoBaby! It's been 5 months since I found my entrepreneurial spirit and have to say I like the fit. I never thought I'd be starting a business. It just wasn't in my plan. But to be completely honest, most events in my life haven't been in my plan. I embrace them nonetheless.


Now that I have pressed the invisible start button to launch, I think it important to share why and how UrbanoBaby came to be...

The Comfort of Confidence  
      

Three words. Urban. Allen. Wilks. My son's pregnancy and birth did more than grant my husband and I the amazing gift of his life.  It changed my views of what the experience means to a mother and a woman. Knowing and understanding my body and its purpose set me free of the things I thought a woman should do or think while pregnant. Now, don't get me wrong. I didn't get pregnant, wake up one day and say, "I feel like a woman. A REAL woman. This is how a real woman should feel!" On the contrary, I got pregnant, woke up and thought, "My life as a strong, independent woman is OVER!". At first, I had this feeling I would lose my chance at a career I had been planning for and a body I thought would be ruined. I even contemplated scheduling a c-section so as not to "destroy" my body.  My ideas about birth were very skewed.  I was scared; scared of what was happening to me and around me.   It's funny because I have always been pretty in tune with my body, but for the first time I fought that connection. I fought my natural urge to "feel"; thinking I would lose the things that made me, Me. Why? Why was I so afraid of pregnancy and birth?  The answer was simple... the unknown. My fear came only from what I didn't know or really what I thought I knew. I found that I needed to educate myself and tune back into what my body was trying to convince my brain to think. I finally let go, listened and my life forever changed.    

Once I realized I had more control than I thought, I was determined to engage fully in every part of the experience and do it as I knew my body could, even if I was destined to be wrong. Every parent should know their options and be able to make choices that are best for them. A woman's body knows how to be pregnant and give birth, but she does not always feel the confidence to realize it. Confidence comes from the "knowing". Simply put, on the whole, what we think we know about pregnancy and birth is far from what we could and should know.     


My desire to know and make sure others know too, compelled me to offer expectant parents with an avenue to make educated choices about options and resources available to them on all levels of maternity and baby care, prep and organization.  Thus, UrbanoBaby was born. My new bundle of joy! An informed pregnancy can change the outcome of a birth experience and ultimately the health of mom and baby. Education breeds confidence. In a world where pregnancy and birth are sometimes viewed as "scary" and "dangerous", confidence can be a soothing friend.


My goal... To be a gatekeeper of information for expectant parents, to open doors that parents otherwise wouldn't know existed and bring self-assurance to those who feel the pressure and stress of pregnancy, birth and beyond.